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Rojo

Madeira

Red · Artisan · Medium-sweet

William Hinton MOOT Vermouth

William Hinton

Madeira , Portugal

7.4 /10

Vermutpedia Score: 7.4/10

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Overall impression

William Hinton MOOT is the meio-doce vermute of the eponymous distillery in Madeira, a 'truly Madeiran' product according to the house. The base is aged Vinho Madeira, macerated with aromatic plants typical of the island — Artemisia argentea stands out — and some spices. William Hinton operates as distillery and rum producer in Madeira; Moot represents the island vermouth bet against continental references from the Douro or northern Portugal. 14.5% vol., 750 ml bottle. Versatile, refreshing and suitable for all occasions, according to the official sheet. Not generic vermouth aromatised with neutral white wine: it carries the oxidative, spiced fingerprint of Madeira in its DNA. The house proposes serving it cold with orange or lemon zest or as inspiration for cocktails, including Rum Negroni and 'O Madeirense' from its recipe book.

Nose and palate

Appearance of intense mahogany vermute with generous orange reflections, according to official tasting notes. Aroma of 'singular and irresistible' complexity: rich and intense, with sweet aromas of vanilla and chocolate, plus subtle touches of aromatic herbs reminiscent of anise/fennel and spice. The nose foreshadows the sweetness found on the palate, evoking traditional Madeiran honey cake, with density and richness in cane honey, dried fruit (figs and raisins) and spice notes. On the palate, sweet on attack and velvety texture; generous in toasted flavours from cane honey, chocolate, cinnamon, nutmeg and aromatic herbs. Finishes correct and balanced with retro-nasal notes of figs, raisins and spice. Semisweet Madeiran profile with marked island identity, far from dry Italian vermouth or commercial Spanish red.

How to serve it

Cold with orange or lemon zest, according to official recommendation. The house also suggests cocktails: Rum Negroni and 'O Madeirense' feature in its creations section. Works as aperitivo on an Atlantic terrace, moderate digestif or base for mixed drinks that respect Madeira sweetness and spice. 750 ml format. Does not require abundant ice: velvety texture and cane-honey sweetness gain with cold service and citrus. For those seeking Portuguese vermouth with island soul — not a disguised import — Moot is William Hinton's verifiable reference at williamhinton.com.

Production context

Made by William Hinton (Madeira, Portugal). Base: aged Vinho Madeira with maceration of aromatic plants typical of the island (Artemisia argentea highlighted) and spices. 14.5% vol., 750 ml. No additional ageing declared beyond the Madeira base. Meio-doce product within the distillery's vermute catalogue. For Vermutpedia, MOOT synthesises artisan Madeiran vermouth: Madeira base, island botany, semisweet, 14.5% vol., verifiable at williamhinton.com/vermute-moot/.

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