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Vermutpedia

Blanco

Lanzarote

White · Artisan · Medium-sweet

Primo Vermut Blanco

Primo de Lanzarote

Lanzarote , España

7.4 /10

Vermutpedia Score: 7.4/10

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Overall impression

Primo Vermut Blanco is the white reference from Primo de Lanzarote, the brand that claims, on its official website, to have produced the first vermouth made in the Canary Islands. The project launched in 2017 — with experimental roots dating back to 2011 — under Davide Musci, a Piedmontese settled in Lanzarote, with support from Luca Fissolo and Alberto Sanino and collaboration from winemaker Francisco Perdomo of Bodegas Reymar Los Perdomos. The house philosophy is clear: a vermouth anchored to its territory, where the volcanic-mineral flavour and relatively high acidity of Lanzarote wines — shaped by volcanic soil, sub-desert climate and trade winds — are preserved in the glass. The white is built on Malvasía Volcánica and Diego, emblematic varieties of D.O. Lanzarote, blended with an original selection of herbs and spices that keeps the grape character intact. In the white, Malvasía aromatics dominate over the more bitter profile of the red. For Vermutpedia, Primo Blanco represents the Canarian bet on an island vermouth with identity: artisan, Mediterranean-Atlantic and with native botanicals wherever possible.

Nose and palate

The official technical sheet at primodelanzarote.com describes a 15% vol. white vermouth with a clean, crystalline appearance, bright yellow tones and a nose where yellow and green fruits stand out alongside balsamic and spiced notes. On the palate, the house notes an aromatic, elegant entry, balanced acidity and harmony between sweetness and bitterness. The sensory breakdown is rich: intense wormwood (artemisia absinthium), quinine and yellow gentian bitterness, floral notes of coriander, sage and elderflower, a herbaceous touch of savory, citrus from Canarian orange peel and a woody spice of cinnamon, cassia and nutmeg. Maceration includes native herbs such as wormwood, coriander, thyme, elderflower, Canarian sage, Canarian saffron, prickly pear and oranges from Gran Canaria and Lanzarote, according to the brand's history. The result is a semisweet white with volcanic personality: fresh in acidity, round in body and with well-integrated vermouth bitterness. Compared with Primo Rojo — more ruby, with prickly pear and palm honey — the white privileges fruit and flower over bitter intensity.

How to serve it

Primo de Lanzarote recommends the white as an excellent companion to appetisers, ibérico charcuterie, cheeses, fish and some rice dishes, as well as classic and modern cocktails. At table, it works very well very cold with ice and a slice of Canarian orange that reinforces the declared citrus note. As an island aperitif, it pairs with semi-cured cheeses, Atlantic preserves, grilled fish or seafood rice, where volcanic acidity cuts fat without losing aromatics. At the bar, it fits a Mediterranean Spritz with soda or light tonic, or contemporary Martini versions seeking a white with more fruit than conventional Italian styles. At 15% vol. and 75 cl, it sits as an author's vermouth for quality hospitality and thoughtful home drinking. For Vermutpedia, Primo Blanco is drunk with ice, cold and without hurry: Canarian terrace vermouth that invites you to extend the aperitif with local produce.

Production context

Production follows the official Primo de Lanzarote protocol: a quality wine base of Malvasía Volcánica and Diego, blended with herbs and spices that respect the profile of D.O. Lanzarote grapes. Davide Musci conceived the recipe inspired by Turin's vermouth tradition and his prior experience with Canarian digestifs and fruit-and-herb mistelles. White and red share a wine base but differ in macerations: in the white, Malvasía aromatics lead; in the red, more bitter notes, ruby colour from prickly pear and palm honey. Since 2019 the range also includes a quinado wine with Listán Negro. In 2023 the project evolved into Primo de Lanzarote S.L. and new facilities in response to growing demand from restaurants and the spirits sector. For Vermutpedia, Primo Blanco synthesises the first bottled Canarian vermouth: 15% vol., 75 cl, artisan, no barrel ageing, sibling to Primo Rojo in the island range verifiable at primodelanzarote.com.

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