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Piamonte

White · Dry

Cocchi Americano

Cocchi

Piamonte , Italia

Re-evaluation pending

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Overall impression

Vermutpedia is re-evaluating the Italian catalogue; the Vermutpedia Score for this entry remains pending until the new tasting round is complete. L'Americano Cocchi is an aromatised wine conceived by Giulio Cocchi in 1891 and produced uninterruptedly according to the original recipe, according to cocchi.it. Its «bittered» alcohol aroma with herbs and spices gives it the name Americano — also because from the United States spread the custom of drinking vermouth with ice and soda. For Asti it is the aperitivo par excellence, «a piece of the city's history»; the label reproduces the futurist rooster of the 1930s, symbol of the aperitif function («awakens the appetite») and of the city. It represents the trait d'union between wine and liqueurs: white wine, sugar, herb and spice infusion in alcohol, with gentian, wormwood, cinchona, bitter orange peel, elderflower and other botanicals. For Vermutpedia, Cocchi Americano is the historic reference of the Piedmontese aperitivo and an essential base for classic and «low octane» cocktail work; 95 pts Falstaff Spirits Special 2025 and Bronze ISC 2012 medal endorse its international status.

Nose and palate

Cocchi makes Americano by aromatising white wine with cold-infusion extracts in alcohol, then refined to balance spice aromas and flavours — process documented on the official sheet. On the nose expect candied citrus, white flowers, gentian and clean quinine bitterness; cinchona and wormwood add herbal depth, elderflower and bitter orange bring a floral-citrus nuance. On the palate, dry, refreshing, with a long, saline finish; the inherently bitter nature of Americano is not lost even when heavily diluted, according to the house. Balance between moderate sweetness and spiced bitterness defines the Cocchi style against generic white vermouths. Compared with Storico Vermouth di Torino, Americano is lighter and more citrus-driven, intended for soda and spritz rather than Negroni. Falstaff reviews (92–95 pts in recent editions) confirm consistent quality in the aromatised wine category. For palates seeking authentic Piedmontese aperitivo without the opulence of Turinese red, white Americano is the gateway to the Giulio Cocchi house.

How to serve it

The classic version is served well chilled in a glass with ice cubes, topped with seltzer to release characteristic aromas and perfumes; perfected with squeezed orange peel — official service from cocchi.it. Americano Spritz uses a wine glass and dry sparkling wine; it becomes a Royale with Alta Langa DOCG metodo classico. In summer, crushed ice for a more refreshing aperitivo. In mixology, extremely versatile: Vesper Martini, Corpse Reviver #2, Negroni Bianco, White Mezcal Negroni and other classics; also as modifier or base for aromatic infusions. Happy with gin, vodka and mezcal; ideal ingredient for «low octane» low-alcohol cocktails. Very cold; consume preferably within a month of opening, stored cool with cork stopper. For Vermutpedia, it fits Italian aperitivo lists and author bars: futurist rooster, 1891 recipe and versatility documented in the Perfect Serve section of the official website.

Production context

Giulio Cocchi founded the house in 1891 in Asti; Americano is made with white wine, sugar, alcohol and herb and spice infusion through cold infusion and subsequent refinement. 16.5% vol., 75 cl bottle. Key ingredients: gentian flowers and leaves, wormwood, cinchona, bitter orange peel, elderflower. Recognition: 95 pts Falstaff Spirits Special 2025 and 2023, 92 pts 2021–2022, Excellence Spirits Award Roma Bar Show 2020, Bronze ISC 2012. Americano range expanded with Cocchi Rosa and historic variants. For Vermutpedia, Cocchi Americano synthesises Piedmontese aromatised aperitivo: uninterrupted recipe since 1891, futurist rooster, cold infusion and heritage documented at cocchi.it/vini/americano/.

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