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Rojo

Torino

Red · Medium-sweet

Grassotti Vermouth di Torino Rosso

Antica Torino

Torino , Italia

Re-evaluation pending

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Overall impression

Vermutpedia is re-evaluating the Italian catalogue; the Vermutpedia Score for this entry remains pending until the new tasting round is complete. Grassotti Vermouth di Torino Rosso is the red expression of a brand managed by Antica Torino S.r.l., the company Vittorio Zoppi and Filippo Antonelli founded in Turin to recover Piedmont liquoristic tradition. The house motto —«Semplice da bere, difficile da dimenticare»— summarises Rosso philosophy: a vermouth accessible on the first sip but with enough aromatic complexity to remain in memory. Made with excellent-quality Italian wine and selected aromatic herbs, it belongs to the long Vermouth di Torino tradition Antonio Benedetto Carpano began in 1786 in the Piedmont capital. Grassotti positions as a versatile option for the Italian aperitif: neat, on ice, or as main ingredient in iconic cocktails such as Manhattan, Americano and Negroni. It presents clean amber-red colour and high-level organoleptic qualities, according to the winery. Available in 1 litre and 375 ml formats, at 18% vol.

Nose and palate

Grassotti Rosso exhibits the clean amber-red colour the brand describes as free of impurities, a sign of careful filtering and visual stability. On the nose aromatic herbs bring intense, unforgettable sfumature — adjectives Grassotti uses for its entire range: a herbaceous, spiced bouquet typical of Vermouth di Torino, where Piedmont artemisia marks the fundamental bitter character of the category. Excellent-quality Italian wine base brings body and roundness, while botanicals deploy layers of complexity that evolve in the glass. On the palate texture is velvety and balanced, with semisweet sweetness that does not obscure vermouth bitterness. Herbaceous and spiced notes persist in a long finish that makes Grassotti a solid candidate for Negroni and Manhattan, where it must compete with gin or whisky without losing identity. A vermouth that fulfils the house promise: easy to enjoy, hard to forget.

How to serve it

Grassotti designed proprietary cocktails for its vermouth range, made by its house bartender, though Rosso shines especially in the international classics the website cites as reference: Manhattan, Americano and Negroni. In Negroni, its balance between sweetness and bitterness allows artemisia to dialogue with gin and bitter without unbalancing the trio. In Manhattan, velvety texture and amber colour add depth to whisky. As pure Italian aperitif — the mode Grassotti promotes to live the happy hour all'italiana moment — it works with ice in a low glass, where aromatic sfumature open with dilution. The 375 ml format, usual in export, is ideal for home trial without committing to a full bottle; the litre suits bars or habitual consumers.

Production context

Grassotti Liquori is owned by Antica Torino S.r.l., based at Piazza Vittorio Veneto 12, Turin — the same company behind the Antica Torino project of Zoppi and Antonelli. The Grassotti brand forms part of a portfolio that also includes Dry, Asmara Bianco and Marmirra amaro, all made with the same high-quality ingredient demand. Rosso benefits from historic research Antica Torino conducted among Piedmont producers, collectors and journalists to reconstruct traditional Vermouth di Torino recipes. Choice of excellent Italian wine as base and carefully selected aromatic herbs responds to category discipline, where Piedmont Alpine artemisia — Artemisia absinthium and Artemisia pontica — is an essential ingredient. 18% vol.; 1 L and 375 ml formats.

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