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Vermutpedia

Rojo

Piamonte

Red · Medium-sweet

Martini Fiero

Martini & Rossi

Piamonte , Italia

Re-evaluation pending

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Overall impression

Vermutpedia is re-evaluating the Italian catalogue; this entry's Vermutpedia Score remains pending until the new tasting round is complete. MARTINI Fiero is Martini & Rossi's modern wine aperitif, created by Master Blender Beppe Musso to balance orange sweetness with citrus freshness, according to martini.com. It combines lively white wines with 100% natural fruit aromas giving it a vibrant, inviting red tone. The house defines it as a bold aperitif designed for those who embrace the spontaneity of the Italian aperitif; one of the brand's greatest innovations in decades. 14.9% vol. on extended label. For Vermutpedia, it represents the spritz-oriented citrus vermouth: accessible, colourful and very distinct from classic Rosso or Bianco, verifiable on Martini's official website.

Nose and palate

Martini communicates a profile where sweet Spanish orange — Murcia peels traditionally sun-dried — dominates over botanicals of artemisia absinthium and artemisia pontica harvested in Pancalieri (Turin). On the nose, ripe citrus and orange peel with herbal background. On the palate it is juicy, with medium integrated bitterness, fresh, stimulating finish. Intense red colour comes from natural fruit colourants, not red wine. Light texture, direct passage, balance between semisweet sweetness and Italian aperitif bitterness. Compared with classic Rosso, Fiero bets on citrus over traditional balsamic complexity.

How to serve it

The star serve is the Fiero Spritz: 50 ml MARTINI Fiero, 75 ml MARTINI Rosé Extra Dry or Prosecco and 25 ml soda, plenty of ice and pink grapefruit slice — official recipe at martini.com/drinks/martini-fiero-spritz/. Also works 50/50 with tonic, ice and orange or grapefruit wedge. Martini recommends pairing with black and green olives, Italian cured meats and parmesan on terrace. Very cold temperature; spritz glass or balloon. Ideal for daytime aperitif and low-effort mixed drinks. For Vermutpedia, Fiero is the citrus base of the contemporary spritz documented on the Martini website.

Production context

Martini & Rossi makes Fiero in Piedmont with white wines, selected botanicals — including artemisia from Pancalieri — and sweet Murcia orange peels manually processed to preserve essential oils. 14.9% vol., usual 75 cl format. Launch oriented to the year-round aperitif market, not only seasonal. Colour and flavour 100% natural per official communication. Contains sulphites. For Vermutpedia, MARTINI Fiero synthesises modern Italian aperitif: Murcian orange, Piedmont artemisia and spritz service verifiable at martini.com/products/martini-fiero/.

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Birthplace of modern vermouth: we are re-evaluating the full Italian catalogue. Until the new scores are published, the table at the top remains empty.

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