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Piamonte

Other · Medium-sweet

Martini Floreale

Martini & Rossi

Piamonte , Italia

Re-evaluation pending

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Overall impression

Vermutpedia is re-evaluating the Italian catalogue; this entry's Vermutpedia Score remains pending until the new tasting round is complete. MARTINI Floreale is Martini & Rossi's floral alcohol-free aperitif: a sophisticated interpretation of the Italian style capturing elegance and aromatic profile without exceeding 0.5% vol. Made with selected dealcoholised wines and botanical infusion where Roman chamomile stands out, it offers delicate floral notes, sweet aromatic character and subtle bitterness balancing the whole. Martini positions it for those who appreciate the classic aperitif but seek a non-alcoholic alternative with brand identity — the same terrace, spritz and stuzzichini logic as the rest of the range. For Vermutpedia, Floreale represents the premium Italian alcohol-free white vermouth market: light, very easy to drink, with piazza and daytime aperitif DNA, designed to turn everyday moments into memorable experiences without giving up the vermouth ritual with ice and soda.

Nose and palate

On the nose, Floreale unfolds Roman chamomile, white herbs and floral nuances over a soft, fragrant background, with the fine bitterness Martini describes as counterweight to aromatic sweetness. Clear, luminous appearance. On the palate it is delicate, refreshing and moderately sweet: light texture, no alcoholic weight, with subtle bitterness at the end evoking traditional vermouth without the proof. Floral notes — chamomile, white herbs — dominate over aggressive citrus, generating an elegant, «floreale» profile in the classic sense. Compared with MARTINI Vibrante — more citrus-bitter with bergamot — Floreale is more herbal-floral and round. Against generic alcohol-free products, it maintains aperitif structure and aromatic persistence. A non-alcoholic vermouth for palates seeking softness, fragrance and sweet-bitter balance in 75 cl format.

How to serve it

Martini recommends the Non-Alcoholic Floreale Spritz: 75 ml Floreale, 25 ml apple juice, 50 ml soda, ice and mint sprig in a wine glass. Also excellent with soda, ice and mint leaf for a fresh, elegant daytime aperitif. Works with soft tonic or in spritz versions without alcoholic prosecco, maintaining Italian terrace aesthetics. Well chilled; ideal between 4 and 8 °C. Pairs with stuzzichini, small plates and salty snacks Martini associates with spritz aperitif. It does not pretend to replicate a dry Martini with gin: it is alcohol-free aperitif ritual. For Vermutpedia, Floreale is Martini's floral alcohol-free reference for daytime spritz, terrace and social consumption where chamomile-white herb profile replaces classic white vermouth with dignity.

Production context

Martini & Rossi makes Floreale in Piedmont with selected dealcoholised wine base and botanical infusion centred on Roman chamomile alongside artemisia and other herbs, per the official sheet on martini.com. Marketed as non-alcoholic aperitif under 0.5% vol., 75 cl. Part of the alcohol-free range alongside Vibrante, extending the Italian aperitif ritual to consumers avoiding alcohol. Contains sulphites. For Vermutpedia, MARTINI Floreale synthesises historic-brand alcohol-free white vermouth: dealcoholised wine, Roman chamomile, moderate sweetness and subtle bitterness, documented at martini.com/products/martini-floreale/, with spritz service and stuzzichini pairing maintaining L'Aperitivo aesthetics without proof.

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Birthplace of modern vermouth: we are re-evaluating the full Italian catalogue. Until the new scores are published, the table at the top remains empty.

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